Dr. Dahlia is currently associated with University of Sheffield Management School as an Associate Professor of Marketing. Before joining the University of Sheffield, she was a lecturer in Marketing and Co-Director at Centre for Service Excellence, at the University of Edinburgh. Dahlia’s research focuses on services marketing topics (relationships in services, service failure and recovery, transformative and tourism services).

Dahlia’s research publications appear in world-leading quality journals such as Journal of Retailing, Journal of Service Research and Journal of Tourism Management. Dahlia is on the Editorial Boards of leading marketing and services journals such as International Marketing Review and Journal of Services Marketing. She was shortlisted twice for the prestigious Fulbright All Discipline Scholar Award, and won the AMA SERVSIG conference “Highly Recommended Paper Award”, and the Teaching Excellence Awards for best feedback, overall course satisfaction, and inspirational teaching.