+92-42-99231257 | icba@ibapu.edu.pk

About ICBA 2024

There is a growing recognition of the intertwined relationship between corporate practices and environmental well-being and sustainability. Businesses are increasingly acknowledging the imperative to align their operations with sustainable practices to contribute to a green climate. This shift is underscored by a growing body of research that emphasizes the benefits of sustainability for both the environment and business performance (Schaltegger, Hörisch, & Freeman, 2019). Studies have shown that investing in sustainable business practices has a positive influence on business performance (Guan, Ahmad, Sial, Cherian, & Han, 2023). 

According to a recent study by CDP, a non-profit organization working for global environmental impact, 54% of the companies stated that disclosing through CDP enhanced their competitive advantage (Carbon Disclosure Project, 2023). This reinforces the idea that environmentally responsible practices are not just ethically sound but also economically advantageous.

The adoption of sustainable practices has multifaceted implications for the success of a business. A few aspects are financial performance (Coelho, Jayantilal, & Ferreira, 2023), customer perception and brand value (Cheng & Cheng, 2023), supply chain sustainability (Hallikas, Lintukangas, & Kähkönen, 2020), regulatory compliance and risk mitigation (Aureli, Del Baldo, Lombardi, & Nappo, 2020), innovation and sustainable technologies (Chien et al., 2021), and employee engagement (Malhotra & Pachauri, 2023).

The participants will be provided an opportunity to see the historical and beautiful city of Lahore which is the heart of the Pakistan. During the city tour the attendees will be able to know culture, civilization, and traditions of one of the oldest city of the world.

In conclusion, the integration of green climate initiatives into business strategies is not merely an ethical choice but a strategic imperative. The evidence suggests that companies embracing sustainability are not only contributing to a healthier planet but are also better positioned for long-term success in an increasingly environmentally conscious global landscape. As businesses continue to navigate the complexities of the modern economy, sustainability will undoubtedly play a pivotal role in shaping their trajectory and impact.

With this theme, this conference aims to provide an exciting opportunity to researchers, scholars, academicians, economists, policy makers and industry experts/professionals around the world for presentation and sharing of their research at ICBA 2024. We invite scholars, researchers, practitioners and students with diverse interests in various business functions of Finance, Marketing, Organizational Behavior, HRM, Management and Entrepreneurship to contribute to this critical discourse.

Scroll to Top